Google is going to experiment with one of the most unique changes to search. The company is going to test a new “mobile first” version of its search index, meaning the company will highlight mobile content in its search results.
How Google Search works:
Google do the web tracking more than 60 trillion web pages and the links within them. Google then arranges them into a huge index based on hundreds of different factors. This index enables Google to return relevant search results — that list of blue links — when you enter a demand into the search box.
With the new update, Google will determine the positions of pages based on their mobile content.
Google’s message is very clear: The time to adapt to mobile is now.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results,” writes Google product manager Doantam Phan.
There are a lot of implications to this change, but the most apparent one is that sites that don’t have functional mobile types will likely lose out, and turn up farther down in search results. With this move, Google’s message is very pure: “The time to adapt to mobile is now.”
This is a big change and one that will take some time to be executed fully, according to Phan, but for users mobile search results will get a lot better. That’s good news for users because of the fact that most of the Google searches now come from mobile devices — the motivation behind Google’s wish to enhance its core product for that audience.
Google is still only trying to see the change, the company offers a few propositions to those who want to make sure their sites are ready for the change.